What It Was Like Getting Permanent Jewelry Welded Onto My Wrist

People have been flocking to jewelry stores like Catbird that specialize in forever bracelets since the trend began popping up on social media.

Permanent jewelry, which involves getting jewelry fit and welded onto you, has taken off on TikTok lately.

Hashtags like #permanentjewelry and #permanentbracelet have garnered hundreds of millions of views on the social-media platform. And the videos I've seen popping up on my TikTok feed, each just a few seconds long, have hundreds of thousands of views, if not millions.

According to Sriya Karumanchi, Catbird's director of marketing, the chain's New York City studios get between 80 and 100 appointments a day. And since permanent jewelry debuted on TikTok, its popularity has only grown, she told Insider.

"We have quite a few TikTokers who regularly come into the SoHo and Williamsburg stores," Karumanchi said. "It's been a huge driver of forever-bracelet awareness."

An employee told Insider that the viral videos had fueled many of the store's recent sales, which makes sense given the number of views each video can accumulate.

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